The goal is to catch users before they abandon the site, to show them something they may have missed, or to provide one final appeal to capture their attention. And, according to the logic of exit popups, who cares if this appeal doesn’t work and users are annoyed? There’s nothing to lose, because they’re leaving anyway, right?
Wrong. When users engage in page parking, they systematically move between opened tabs, saving their place to return later. The code behind exit popups doesn’t know if a user is moving the mouse to:
- close the tab,
- temporarily move to another tab, or
- open a new tab.
Nielsen über Exit-Popups.
Übrigens einer der Nerv-Faktoren der von mir sonst geschätzten Zeit.de.